Where Bono goes, cameras follow. The same applies to Angelina Jolie and Oprah Winfrey. Bono has been instrumental in raising awareness of ... todos » global poverty and the AIDS epidemic with his ONE campaign, which has gotten stars such as George Clooney, Matt Damon and Brad Pitt on board. The environment has attracted the likes of Woody Harrelson, Josh Lucas and Leonardo DiCaprio. Others known for their charity work include Sarah Jessica Parker (UNICEF), Scarlett Johansson (USA Harvest, which provides food to the needy) and Robin Williams (Doctors Without Borders). Decades ago the late Audrey Hepburn, campaigned for UNICEF; the late Bob Hope, entertained the troops with the USO; Jerry Lewis’ Muscular Dystrophy Association telethon is in its 40th year; and Elizabeth Taylor, was one of the first stars to speak out about AIDS. Increasingly, celebs of all stripes find themselves under pressure to use their fame for a higher purpose. With the high-profile examples set by Jolie and Bono, a star's lack of charity work can become a liability. This session will analyze how media titans and celebs channel their prosperity and prominence to making the world a better place.

Opening remarks and moderated by: Emilio Azcarraga, President and CEO, Grupo Televisa In a conversation with: Fher, lead singer, Grupo Mana Ben Silverman, Co-Chairman, NBC Ricky Martin, President and Founder, Ricky Martin Foundation, Ann Veneman, President of UNICEF. Diego Luna, Actor