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USA - Rafael Nadal to Fans: Drink Responsibly


Rafael Nadal to Fans: Drink Responsibly
Rafael Nadal promotes Bacardi responsible drinking campaign ahead of U.S. Open

Rafael Nadal may be in New York to put on an all-out defense of his U.S. Open title, but on Tuesday afternoon, he talked about…moderation. The Spanish tennis star, Bacardi’s new global social responsibility ambassador, stopped by Bar Basque in Manhattan to promote the liquor company’s Champions Drink Responsibly campaign and chat with fans and reporters about knowing when to say when. “It’s important for everyone, especially young people like myself,” Nadal said. “I am the first, when I go out with friends, to say that to have a good time it is not necessary to drink all night. It’s more important to come back home safely.” Wearing head-to-toe dark blue—fitted button-down shirt, jeans and suede loafers—Nadal drew loud cheers from a crowd gathered at a park adjoining the second-floor bar as he waved to them from an open window. He later tossed signed tennis balls at the crowd, who had watched on big screens and listened as Nadal answered reporters’ questions. He talked about feeling less pressure coming into this year’s U.S. Open after being overtaken by Novak Djokovic as the worlds #1 player, than last year, when his eventual victory made him only the seventh player in history and the youngest in the open era to complete a career Grand Slam (winning all four Slams). But make no mistake, “I’m going to be very competitive next Monday,” said Nadal, whose memoir, titled Rafa, came out on Tuesday. Those at the gathering enjoyed fruity, non-alcoholic drinks, including Rafa’s Berry Smash, 10-time Grand Slam winner Nadal’s own creation. Bacardi USA president Robert Furniss-Roe says Nadal was a “perfect fit” for the Champions Drink Responsibly campaign. “He is inspirational throughout the world and a lovely person,” Furniss-Roe says. “He immediately understood that this was a positive message.” Bacardi has a history of touting moderate drinking, Furniss-Roe said. The company’s ads in Mexico in the 1930s included the phrase “Bacardi wishes to sell, but it does not want the money you should use to buy bread.”
Aug-24-2011 07:08am