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November 2012

2012 MillerCoors Líder of the Year

Edgar “Shoboy” Sotelo was selected by a public online vote.


Edgar “Shoboy” Sotelo was among twelve outstanding Latino leaders nominated by local and national nonprofits for their leadership and contributions to their communities. As the winner, Edgar will receive a $25,000 grant for the Magdaleno Leadership Institute,  a Dallas-based nonprofit devoted to building communities for the purposes of service leadership, academic excellence, and civic empowerment, to implement a Latino leadership project with MillerCoors.


Edgar is the enthusiastic radio personality of the "Shoboy en la mañana" morning show on Mega 1075 DFW and is a volunteer for the Magdaleno Leadership Institute, a nonprofit devoted to building communities for the purposes of service leadership, academic excellence, and civic empowerment. Edgar impacts many lives with his message of “no me agüito” (“can’t bring me down”) that emphasizes resilience and determination.


He established the “Shoboy’s Mega Beca” scholarships to empower first-generation Latino college students. He has hosted many “radio-thons” to raise funds and awareness for the victims of natural disasters, St. Jude Children’s Research Hospital and the Children's Medical Center. His passion and commitment to our Latino community earned him the coveted Marconi Radio Award in 2011.
 
Since 2006, the MillerCoors Líderes program has raised awareness and highlighted the achievements of leaders within the Hispanic community through the online public voting competition and a national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network through www.MillerCoorsLideres.com, www.Facebook.com/MillerCoorsLideres, and LinkedIn. Join the conversation on Twitter using #MillerCoorsLideres.



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