Hispanic by Popular Demand

The community’s growing U.S. influence may sway the nation’s public opinion to increasingly reflect the Hispanic culture.

By Alice Gomez and Lucia Matthews | Diálogo PR, San Diego, CA
Nicole Bengiveno | The New York Times

Demographers have long predicted that the fast-growing Hispanic population would soon become the nation's largest minority group. New figures from the 2000 census show that is closer to becoming reality.Spectators wave the Puerto Rican flag during the Puerto Rican Day Parade up New York's Fifth Avenue.


Driven by its growing population and pervasive cultural attributes, the Hispanic community will continue to influence U.S. mainstream.  Hispanic heritage is already extremely visible in business, political and social contexts.  As Hispanic presence becomes even more embedded within U.S. norms and rituals, the nation’s collective public opinion is likely to become friendlier. 

Public opinion is a powerful political and social force.  It represents a synthesis of individual views, attitudes and beliefs within a nation.  These collective perspectives determine political outcomes and shape social realities.  The Hispanic segment is expanding and thus playing a larger role in the process. 

The U.S. was founded on the democratic ideal expressed by Lincoln as a “Government of the people, by the people and for the people.”  This notion of self-governance allows public opinion to elect public officials and to sway political decisions. 

The number of Hispanic Americans and non-Hispanic Americans exposed to Latino culture is quite substantial.  The U.S. society has welcomed and is adopting Hispanic perspectives.  The logical result will be increased Hispanic decisive power in future U.S. politics. 

Texas, California and New Mexico are “Hispanic majority-minority” states, meaning various ethnic minority populations now outnumber Whites.

Leading California Gubernatorial candidate Meg Whitman commended about the contribution of the segment’s presence during National Hispanic Heritage Month this past September.  She says she includes Latinos in her campaign outreach, which is crucial to understanding what Californians face every day at home, at school and at work and helping her forge solutions.
“It’s something that we have to be successful at because this is a very rapidly growing, influential group in California politics,” Whitman said. “I want to involve Latinos in this campaign in a way that hasn’t been seen in Republican politics in a long time. It will be hard — it will not be easy. But it is a priority of mine and I’m very, very serious about it.”

Beyond politics public opinion affects nearly every industry based in cultural nuance including food, sports, entertainment, arts and fashion.  Historically, influential groups infiltrate these emotionally driven areas even before gaining political power.  Large-scale successes for cultural industries are dependent on the preferences of the masses.  These preferences are indicative of public opinion and will increasingly originate in the Hispanic community. 

Everyday life in the U.S. is already largely composed of Hispanic culture.  Many big name athletes and entertainers are Hispanic.  Popular fashion and music and typical American cuisine are rich in Latino flair.  Many words and phrases are borrowed and incorporated into the U.S. English dialect. 

It would be difficult to refute the magnitude of the Hispanic people in the U.S.  The mere enormity of the Hispanic population is evidence of their significance.  More than 15 percent of the U.S. population is of Hispanic decent.  The group’s growth rate doubles the national rate and is expected to reach 30 percent by 2050.  More impressive still is the Latino buying power.  Hispanic consumer purchasing power is projected to reach $1 trillion in 2010.

The Hispanic community possesses a strong sense of culture and is willing and able to assure their voice is heard.  Despite the vast range of diversity of people under the Hispanic umbrella the group has many tightly knit cultural attributes and viewpoints. 

The recent surge in Hispanic technological usage will aid informed and cohesive political decisions, social networking and opinion sharing.  Ultimately Hispanics will expand their impact on U.S. public opinion.  Latino influence will become even more ingrained within the U.S. identity. 

***To learn more about Diálogo PR, visit http://www.prdialogo.com.


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Jose Huiron
2010-02-12 12:07:00

As the fastest growing, youngest, and largest minority, Hispanics truly make up the future of America. Those who understand and engage this audience will reap many rewards. As for technology, Latinos in Social Media (Latism) are making huge waves across the internet. Positive momentum is the key.

2011-03-28 05:54:12

That's understandable that money can make people disembarrass. But what to do if somebody doesn't have money? The only one way is to try to get the home loans and auto loan.

2011-06-13 04:23:10

Houses are not very cheap and not every person can buy it. However, business loans are created to aid different people in such kind of situations.

2011-06-19 05:30:03

When you're in a not good position and have no money to get out from that, you would need to receive the mortgage loans. Because it should help you for sure. I get commercial loan every year and feel great because of it.

2011-09-09 14:38:42

If you want to buy real estate, you will have to receive the mortgage loans. Moreover, my mother commonly uses a term loan, which occurs to be the most rapid.