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IE Business School

STORY TOOLS

THE BATTLE FOR CORTEFIEL

Interactive case study that presents in a multimedia way the leveraged acquisition of the Spanish textile group Cortefiel. This acquisition is made by a Capital Risk Fund that has developed a business plan that will attempt to create value through Cortefiel’s operations, and this financial operation funding. At a certain moment, the operation is blocked due to other Capital Risk Funds which are also interested in the group. Students have to analyze the business plan and decide whether or not to increase the price offered.

 

FC BARCELONA

This interactive case study reveals the far-reaching changes that took place in FC Barcelona during the 2003-04 season with the arrival of Joan Laporta as chairman of the club together with a new, younger management team. The case looks at the strategy and structure proposed by the club as it seeks to become the best football club in the world.

 

FIAT STILO: POSICIONAMIENTO

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives. In the multimedia case study, the student takes on the role of a sales or a marketing manager that is defining the launch strategy.

 

PARADORES

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain´s future. After reviewing information surrounding the current industry climate, the student must develop though this multimedia tool, the marketing plan for the following year.

 

WORKCENTER

Complementary online material to the written case containing three interviews detailing the development of the company. This multimedia case study is presented by its author and it contains opinions of the company´s highest ranked directors the founder and the chief adviser. The case also allows us to take an interactive virtual tour of the first Workcenter store.

 

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